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lessons101 - Lessons 101 Short Courses
To learn more or to purchase and complete this course, click on PublishingAuthors.com.
Online courses for Authors, Academics, Sole Proprietors, Other Professional Writers & Podcasters
  • Our Digital Marketing Primer (THRIVE) for Sole Proprietors and Consultants will be available soon.
  • Send us an enquiry form using the ‘short courses contacts‘ page on the menu.

The 2-Part Publishing for Authors Short Course (Part 1) is now available

A modern-day primer for Self-Publishers and Book Authors to help them understand the publishing industry
  • Find out more: visit https://publishingauthors for course details or to order this course, then check your email folders for emails from lessons101.com.
  • This 2-part eLearning course is a comprehensive course designed for Authors, other Professional Writers, Podcast hosts, industry experts (SMEs), consultants, and Academic researchers.
  • This course helps published and emerging writers better understand the publishing market & book marketing options in digital times.
Be sure to also read our top 10 blogs for Academics, Consultants, Authors, Sole Proprietors & Medical Practitioners.
FAQs about the Publishing World that we’ll explore in the 2-part course for Authors
#1: Publisher vs self-publishing: which is better?
  • What are the pros and cons of self-publishing compared to getting a Publisher to ‘back you’?
  • Will a Publisher actually do much for a new Author, in modern times?
  • And what do you give up in return?

Published & Self-Publishing Authors (click here for full details).

#2: How to avoid expensive mistakes when it comes to self-publishing
  • How much is reasonable to spend to get your book created?
  • Who should you get to list your book on digital platforms such as Amazon?
  • Can you get your book on a best-sellers list?
  • How many books should you print in a first-print run and how much will it typically cost?
  • Is it likely you’ll recoup your book costs?

Book Distribution for Authors – The PR/Promotions Guide

  • This course offers up to 5 hours of guided learning to better you, as an Author, Academic, or Consultant, better understand the book sales market.
  • To help you learn what it takes to create effective digital promotion strategies to better distribute (or sell) your books.
  • Designed specifically for Thought Leaders, Book Authors, and other Subject Matter Experts (SMEs) who have a message they want to share with the world.
  • It’s for you, and others who, like you, have important messages they want to see reach far beyond their family members and closest friends.
  • It’s about establishing an audience and getting YOUR expertise, thoughts, insights, wit and experiences into other people’s hands, and to better society in doing so.
Publishing Essentials in a Convenient Online Format

Free download via PDF of the checklist for Authors – email us using the course contacts page and include the words “Free Download” in your subject line or message text.

Publishing for Authors

A short course online containing what every published or aspiring Author needs to know about the publishing industry today (from self-publishing a book to selling books). Ideally taken before you start to write (or before you start collecting rejection letters from uninterested Publishers!

This 2-part course helps Authors and other writers/podcast hosts learn the following concepts:

Part 1: Publishing for Authors (An industry overview including basic PROs and CONs of self-publishing vs traditional publishing and why you don’t need a Publishing house behind you (and are unlikely to get one)

Part 2: Publishing has Changed (how digital transformation in an electronic information era changed the publishing industry entirely, and – what you can do to increase your chances of your book becoming popular – how to negotiate your way through your publishing options). Promoting, Distributing & Selling Your Books (what you can learn to do to increase the chances your book will reach your intended audience and/or sell more books online).

Visit publishingauthors.com to purchase this course – you can complete Part 1 for $79 USD or complete Both for $119 USD.
Details of this short course can be found on publishingauthors.com. Your course log-in after purchasing this course will return you to this site (lessons101.com) to complete the modules and gain your Course Certificates.

What you will learn in this 2-part short course hosted by Lessons101.com

  • What you need to understand before you devote time, energy and money towards writing & self-publishing a book  
  • How the publishing market and book sales works (in modern times): what’s changed over the years and how Authors need to respond
  • Why it’s generally difficult for Authors to promote & sell their books when they don’t understand the digital world and what they should learn to compensate for this lack of digital knowledge/online sales savvy
  • How to avoid unscrupulous ‘self-publishing help’ business pitches and publishing industry rip-offs including reading publishing industry reviews
  • Is digital marketing and social media really worth it, and how does it help Authors?
  • What factors improve your publication’s appeal to readers or book buyers?
  • Items you need to consider carefully before you write or self-publish
  • Book launch & article distribution considerations for Authors & self-published writers/journalists
  • Understanding your readers and how to inspire them to find your writings/books and other publications or podcasts
  • Books businesses – the business side of being an Author and what Authors generally earn
  • The value of advertising and of testing your marketing materials before you spend money on advertising
Publishing for Authors
Part 1

Course focus for Part 1: Read more on Publishing for Authors (PublishingAuthors.com). Includes an overview of the sector, what Authors earn, how many books sell and in what genre, and what the current industry really means for Authors.

This is the primer course for all types of Authors, those who self-publish (or plan to) and those with publishing arrangements.

A Certificate course. Can be taken as a stand-alone training course but is recommended as the foundation course in the 2-part series. Is the pre-requisite course to complete before you can order Parts 2 (or order the entire series).

$79.99

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publishing industry changes: Impact of digital
Part 2A

Course focus for Part 2: The Publishing industry in today’s market and how digital technologies have changed nearly everything about the sector. After you complete Part 1, this course provides you with a better grasp of the book sales market platforms, such as Amazon and Barnes & Noble, and what digital marketing of any product really takes in modern times.

Contains real-life examples to help Authors understand why they might still have unopened, undistributed books under the bed or in the garage (or still in your head, waiting for the inspiration to get written). Pre-requisite for this course: Part 1.

Promoting, Marketing & Selling books
Part 2B

Continuation of Part 2: Book promotions, book distribution strategies, book marketing and sales. Part 2 is the more technical and practical application of the “Publishing for Authors” eLearning series.

Describes what it takes to be successful as an Author or self-publisher, from professional branding to podcasts to other ways to promote your expertise and book titles. Discusses the importance of using social media platforms effectively and of creating the right advertising to reach your target readers/selected market, including public relations (PR) and book promotion ideas. Pre-requisite for this course: Parts 1 and 2.

Note: the discounted series contains both courses but they should be taken in sequential order.

$79.99

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