Selling Yourself Online – For Thought Leaders, Coaches & Consultants
So you’re in business as a sole proprietor – get ready to learn!
If you’re in business for yourself (or about to start a business venture or sole proprietorship), you need to prepare yourself to learn some important concepts that apply to nearly EVERY SINGLE business today. For example, this applies to any professional positioning themselves as an independent Healthcare Practitioner or Medical Expert, a Featured Speaker, an Expert Industry Consultant, and/or Business Coach/Life Coach (or Qualified Counsellor).
Lessons101.com will save you time learning the basics of digital business strategies to ensure that you and your services get found (seen), clicked on or called (visited/connected with), and bought (purchased, hired, interviewed, etc.).
How to sell yourself online.
This topic is covered in further detail in my soon-to-be released book, “THRIVE – for Sole Proprietors and Industry Experts”, targeted for release in March 2023. Pre-order a copy.
The 10 things EVERY small business owner or sole proprietor/practitioner must know (and clearly document as part of their business marketing plan) are as follows:
- Who your clients are and what they want
- How big (or small) the market is
- Where your products, services or speaking topics fit in (your professional niche):
- Compared to the perceived competition in your niche area
- Compared to alternative product purchases/service options
- Compared to different price options/format options (online or in-person services, for example, remote assistance of face-to-face, printed vs eBook formats, etc.
- 4 Ps of marketing adapted to a global market and increased competition at a widespread geographical level – in other words, you’re no longer competing with the business up the street, but with the entire world
- What people in your field generally earn each year (revenue figures/gross and net income)
- The REAL figures based on fact and evidence-based mathematical averages
- Not a figure some so-called ‘support guru/course seller’ told you you could earn if you did everything right (and then some, plus being the recipient of a genuine miracle like ongoing free Public Relations/PR)
- Types of services or products in your market niche and which ones sell most
- A deep dive analysis of what really appeals to your desired client base
- An evidence-based understanding of your client’s needs and wants (pain points)
- Good descriptions and images of how your product solves these pain points
- Options for promoting yourself and/or selling yourself (and your services or products) online
- If you want a snapshot of social media for sole proprietors – read the blog/article: ‘Is Social Media really Worth It for Sole Proprietors and other Professionals?)
- Service or product features and formats, that appeal most to your client base or audience and your differentiation points
- How selling yourself online can be accomplished
- With the right combination of promotional efforts (media and public relations/PR)
- With dedication and consistent persistence over time (plus patience)
- Digital tech knowledge you can learn (if you’re willing) and/or outsource if you’re able to fund it properly and know how to NOT get ripped off by unscrupulous agencies who promise the world and deliver very little
- What digital marketing really is, what SEO means, and what’s required to be strategic and successful when it comes to online selling
Send us an ENQUIRY if you want a copy summary of the soon-to-be-released book, “THRIVE – for Sole Proprietors and Industry Experts”.
Are you also an Author who wants to sell more books, or get more speaking gigs? If so, click on the link below to visit publishingauthors.com.
This course is written by a professional writer and digital marketing expert whose articles and ghost-written blogs have reached over 1 million readers. It is dedicated to all professionals and writers who want to make a bigger difference in the world, or who want to sell more of their books online, getting them into the hands of readers who’ll enjoy them most.